News & Media
Telecom operators today face a paradox: while they have more data than ever before, turning that data into meaningful, revenue-generating action remains a significant challenge. To meet this challenge, Beesion is expanding the capabilities of its Interplay platform with a new layer of intelligence. By combining generative AI with machine learning, these features are designed to help telecom operators increase customer responsiveness, improve operational efficiency, and make revenue-impacting decisions more dynamically.
One of the most immediate challenges in telecom is knowing how and when to reach each customer. Generic outreach is no longer enough. Our new AI-powered engagement engine analyzes behavioral patterns to determine the best communication channel for every customer—be it WhatsApp, Telegram, SMS, or email. This ensures that whether it’s a billing reminder, a retention offer, or a product promotion, the message is delivered where it’s most likely to convert. The result: increased responsiveness, lower churn, and more effective campaigns—all without overloading IT teams or requiring constant rule adjustments.
But AI is not just about external engagement. We’re also bringing intelligence inside the contact center. Interplay’s upcoming AI Assistant gives agents real-time support during customer interactions. Whether they’re answering complex product questions or upselling a new plan, the assistant provides instant, context-aware guidance—and can even complete actions like adding items to a customer’s cart. This leads to higher first-call resolution rates, more efficient operations, and reduced training overhead, without sacrificing quality or compliance.
Looking ahead, the combination of Interplay’s engine with digital communication channels also unlocks the power of Agentic AI—going beyond assistance to full automation. With Agentic AI, routine interactions in assisted channels can be seamlessly managed by AI agents themselves, covering processes in marketing, pre-sales, sales, customer care, and even collections. This ensures faster responses, lower operational costs, and consistent customer experiences, while freeing human agents to focus on higher-value interactions.
Perhaps most exciting is how we’re applying predictive machine learning to revenue optimization. Telecom operators often rely on fixed discount strategies, but what if the system could predict the ideal incentive for each customer, in real time? Our Dynamic Precing engine does just that. It calculates the probability of a customer paying a bill or accepting an offer and recommends a tailored discount to maximize conversion. For example, if a customer has a 40% chance of subscribing to a plan, the system can identify that offering a 15% discount may raise the likelihood to over 80%. That’s not just personalization—it’s intelligent profitability.
These AI advancements align perfectly with what today’s telecom leaders are aiming for: platforms that are fast to deploy, simple to evolve, and built to scale with minimal friction. Interplay delivers that with low-code flexibility and now, embedded intelligence that amplifies both customer value and operational performance.
As technology leadership evolves from system custodianship to strategic enablement, tools like Interplay are key to unlocking competitive advantage. AI in telecom is no longer a futuristic concept—it’s a practical lever for better engagement, smarter decisions, and measurable business growth.
About Beesion Technologies
Beesion Technologies is the pioneer of low-code telecom BSS. The approximately 20-year-old global company offers more than 30 low-code applications to help telecom companies bring new digital services to market, manage, monetize, and monitor them, personalize the engagement with subscribers, automate interactions, through omnichannel digital transformation. Applications can be deployed on cloud or on-premises, in a carrier-grade microservices distributed architecture that scales. Using enterprise low-code technology, it can launch 10x faster than with traditional development. Plus, they are easy to update and simple to support. The company ranks Number #403 Fastest Growing Company in North America on Deloitte’s 2017 Technology Fast 500™ and is an active contributor to TM Forum Open APIs.
Learn more about Beesion Technologies at www.beesion.com.
For more information, contact:
Marketing Department
marketing@beesion.com
+1 954-414-4600
