AI-Driven Omnichannel Engagement for Every Customer Interaction View
Automated, Personalized, and Two-Way Engagement Powered by AI.
Use data from existing systems to identify opportunities for rewarding and upselling your existing customers.
Plus, integrate seamlessly with Order Management for fast fulfillment
Today’s Marketing Software Failure
Most marketing software today is geared toward attracting new customers and moving them through the buying funnel. Applications are not equipped to market to existing subscribers. That’s a big miss.
Telecom companies need to consistently market to their base to boost (or at least maintain) ARPU and drive loyalty.
Beesion Software: Market to Existing Customers Easily
With Beesion’s POS Portal 360°, every interaction at a company-owned store, dealer store or even telesales call can be a superior – and profitable – touchpoint no matter how little training reps have. Beesion’s mobile POS software with a 360° customer view enables reps to find eligible rate plans, proactively make suggestions, take multiple forms of payment and fulfill orders quickly. You can even set up automated line queue and appointment setting options. Adding functionality is as simple as adding applications.
Drive ARPU Today and Loyalty Every Day
Market to existing subscribers with the right offer, coupon, or reward from your loyalty program. Deploy one or multiple Beesion software applications. Each integrates with your legacy’s back end systems, as well as Artificial Intelligence and Big Data to identify subscriber needs and wants.
Marketing Campaigns Application
Automate and send notifications to millions of subscribers with customized offers or messages.
Send everything from run-of-the-mill payment notifications to the entire base to IoT offers for high-value customers. All simultaneously. Automatically trigger offers based on pre-established criteria, like meeting a data usage threshold.
Communications Manager
Coordinate and prioritize all communications to subscribers – marketing offers, loyalty notifications, collections notices, and much – from one centralized location.
- Regulate how often subscribers get notifications, surveys, offers, and from which department
- Prevent conflicting messages that poke subscribers in the eye. For example, send collections notifications on Tuesday and then marketing offers on Wednesday
Loyalty Rewards Application
Provide a loyalty program that adjusts rewards, based on subscribers’ preferences.
The program can take into account customers’ likes and dislikes to adjust rewards in real time. Plus, it can integrate seamlessly with “manage my account” portals to keep the program top of mind.
Empower Every Customer Interaction with AI-Driven Engagement
Implement AI agents and 2-way automated communication to boost marketing, sales, care, and collections efficiency — all within a privacy-compliant and goal-oriented framework.
Beesion’s Customer Engagement Management (CEM) solution allows telecom and service operators to deploy AI agents and automated 2-way communication flows across the entire customer lifecycle — from lead management to post-sales care.
Powered by integrated AI engines and connected through omnichannel communication, CEM optimizes how companies interact, respond, and retain customers, while ensuring compliance with privacy and segmentation rules.
| AI Modules | Description |
| Lead Management (Pre-Sales) | Engage prospects with smart pre-sales agents that qualify and score leads automatically. |
| Customer Orders (Sales) | Simplify purchases and renewals through conversational sales assistants. |
| Customer Care (Post-Sales) | Resolve issues instantly via AI-powered care bots integrated with CRM. |
| Dunning & Collections | Automate reminders, negotiations, and payments with empathy-driven AI agents. |
| Marketing Campaigns | Create and deliver hyper-personalized campaigns through preferred channels. |
| Communication Campaigns | Manage omnichannel customer notifications and engagement workflows. |
Seamless 2-Way Integrations
Written Communication & Template Orchestration
Design conditional templates once and deliver them everywhere—print, email, SMS/MMS, push, and digital messengers—using a flexible tags data model and JSON-based generation engine.
- Invoice & document formatting editor + generation engine (from JSON)
- Flexible tag model to drive content and personalization
- Reply code tags to automate 2-way communication
- Conditional sections per channel, edited visually
- QR/Barcodes, images, links, emojis, themed styles
- ECM & document repository integration
- Distribution services integration per channel
Communication Manager
Prioritize, orchestrate, and deliver every customer communication — consistently and at scale.
Beesion’s Communication Manager centralizes all subscriber communications into one unified operational hub.
It applies business rules, prevents conflicting messages, coordinates every channel, and triggers communications based on real-time events from billing, CRM, care, sales, and collections.
What It Does
Communication Manager ensures that all customer messages — transactional, operational, or marketing — are timely, consistent, coordinated, and compliant.
Instead of multiple departments sending disconnected communications, the platform creates a single controlled pipeline that prioritizes, sequences, and delivers the right message at the right moment.
1. Powerful Visual Template Designer
- Drag-and-drop visual editor
- Cloning, versioning, and offline preview
- Data model flexibility for any document type
- Native support for QR Code and Barcode
- Ideal for invoices, statements, letters, confirmations, campaigns, and more.
2. Omnichannel Orchestration
Schedules and sends communications across all channels:
- Email, SMS, USSD, push notifications, documents (PDF), banners, captive portal, in-app messages.
- Supports both batch and real-time processing.
- Ensures high availability and scalability using Kafka topics per channel.
3. Business-Rule Prioritization
- Prioritizes communications based on customer status and business rules
(e.g., delinquent subscribers should not receive marketing offers). - Defines delivery windows, throttling rules, and conflict-resolution logic.
- Prevents overlap, duplication, and contradictory messages.
4. Event-Driven Triggers
Sends communications automatically based on operational events:
- After a customer contacts the call center
- After a bill is generated
- Following a payment or missed payment
- After a service activation or order update
- Enables real-time orchestration of surveys, alerts, reminders, confirmations, and campaigns.
5. Unified Visibility Across Departments
- Provides every department with a complete view of messages sent to each subscriber.
- Reduces noise and misalignment between billing, marketing, care, and collections.
- Improves governance of customer communications across the entire lifecycle.
6. Telecom-Grade Architecture
- Built on microservices and Kafka for high throughput and fault tolerance.
- Decoupled channel processing using Kafka topics to ensure continuity and resilience.
- Seamlessly integrates with CRM, billing, collections, and customer-care systems.
- Supports TM Forum Open APIs.
7. Cost & Budget Tracking
- Tracks communication-related expenses by channel.
- Enables financial governance across departments.
- Helps optimize cost-to-serve and reduce operational waste.
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