Orchestrate Every B2B Customer Interaction Across Human and Digital Channels
Unify sales, service, and billing processes under a low-code, TM Forum-aligned framework powered by AI-agents and automated flows.
Deliver seamless support for every B2B customer.
Handle resolutions, upsells, and account management in one smart workspace that integrates with your systems and scales with AI-assisted interactions.
B2B Customer Journey: From Awareness to Advocacy
Modern enterprise relationships require more than isolated touchpoints — they demand a connected, end-to-end journey. In B2B telecom, every interaction influences revenue, retention, and long-term partnership value. By unifying marketing, sales, onboarding, service, and account management, Beesion enables operators to manage the full customer journey with consistency, intelligence, and measurable impact.
Below, a simplified view of the key stages that drive enterprise acquisition, value realization, and loyalty.
Awareness
Manage Leads from partners and follow-up with them, with human Account Executives and Al-agents
Consideration
Drive a consultative sales process that addresses complex needs, budgets, timeframes, and various stakeholders
Decision
Design custom packages flexibly in tailored contracts, and framework agreements, negotiate discounts to close deals
Value Realization
Manage orders that require custom projects, and serve business customers through self-care, account managers, and Al-agents
Retention
Enable Account Managers to do renewals, upsell/cross- sell, upgrades, downgrades, and win- backs; and personalized Collections
Advocacy
Monitor NPS and Enable Account Managers to Strengthen relationships together with Loyalty and Referral programs
From Lead to Loyalty — A Connected B2B Customer Lifecycle
Manage the full lifecycle of your enterprise customers with one consistent customer management platform. Beesion CxM B2B connects Pre-Sales, Sales, and Post-Sales processes so nothing gets lost between teams, systems or channels.
Pre-Sales
Contact management for multi-stakeholder enterprise buying groups
Sales pipeline, quota tracking, and accurate forecasting for account executives
Sales
Consultative sales process for large and complex B2B deals
Framework Agreements and commercial terms for multi-year contracts
Quote and Ordering for multi-service bundles (connectivity, cloud, IoT, value-added services)
Advanced discounting, negotiation flows, and approval governance
High-volume order capture for enterprise solutions and multi-site deployments
Post-Sales
Customer Care and assisted support for enterprise service portfolios
Trouble Ticketing with SLA-based tracking and multi-team coordination
Dunning & Collections aligned with enterprise revenue assurance processes
Omni-channel support enhanced with AI-Agents for faster resolution
Large account management: service health, billing oversight, disputes, and high-volume service orders
True 360° Actionable View of Your Enterprise Customers
With a 360° view of each enterprise account, teams can anticipate renewals, detect churn risk, and drive cross-sell and upsell opportunities – all while meeting contractual SLAs.
Beesion’s Customer Management B2B suite delivers a complete, actionable 360-degree view of each corporate customer. The platform unifies everything about the relationship – contracts, subscriptions, orders, locations, financial status, support history, and interactions – in one low-code, easy-to-use interface.
It also works as a convergence layer. Reps execute transactions the same way for all services, regardless of their network or supporting back-end BSS.
Key Benefits
Respond fast
With seamless integration to legacy and modern systems, reps can address billing, service, and account issues immediately.
Beesion’s low-code microservices architecture allows customer data, orders, tickets, and financial information to be unified in a single 360° view—enabling first-contact resolution even in highly complex B2B environments.
Generate higher customer satisfaction
Enterprise customers expect quick, consistent, SLA-driven responses.
Thanks to TM Forum–compliant Open APIs and plug-and-play integration patterns, operators can orchestrate end-to-end processes across CRM, Billing, Ordering, and Network systems without delays.
This reduces friction, improves service quality, and drives measurable satisfaction gains across large accounts.
View Trends Easily
Beesion delivers complex CRM/CxM transformations in a fraction of the typical time.
Our low-code platform, reusable microservices, and API-first design drastically reduce development cycles—making new journeys, workflows, and services available faster.
Teams can monitor performance trends in real time, identify best practices, and continuously optimize enterprise operations.
Customer Interactions — Configure, Orchestrate, Execute
Configure processes visually and run every interaction with compliance, SLAs, and auditability.
Process Main Screen (Execute)
Give agents and account teams a guided, SLA-aware experience across stages and steps.
Ensure every enterprise interaction follows the approved path.
Real-time progress with stage/step guidance
One workspace for tickets, orders, billing, and docs
SLA timers, escalations, and approvals in-context
Interaction Specification (Configure)
Design and update processes at runtime with a visual editor.
Business users can adjust flows without coding.
Versioned models; publish with zero downtime
Branching, conditions, and data validations by step
Lower IT dependency; faster compliance updates
Orchestrated Forms & Integrations (Orchestrate
Automatically surface the right form, data, and actions for each step.
Connect CRM, Billing, Provisioning, and more via Open APIs.
Pre-built UI components with rules
TM Forum Open APIs and microservices orchestration
Audit trails for data exchange and SLA tracking
Speed Up Your Business with Microservices
Beesion’s CRM-CxM Suite is developed on a distributed architecture of microservices, which can be implemented cloud or on-premises.
Business processes and data repositories are detached from channels, so it brings a true digital omnichannel experience
Unified Customer Experience
The user experience is consistent regardless of the interaction channel. Beesion’s solutions are based on a genuine Omnichannel Architecture.
Native Omnichannel Support
Customer Journey tracking and Customer Engagement actions are naturally supported in a flexible architecture, designed for constant adaptations and evolution. This is a next level of adaptability to better engage the customer along their journey on any channel.
Business Interactions
A unified point for omnichannel process governance is established. Each BSS subdomain is supported by a group of specific microservices, business rules are set there.
Unified Infrastructure Services
A set of shared microservices completes the architecture. These services allow Automated Deployment, Adaptive Scalability, Metrics Acquisition, Load Balancing and High Availability. Inversion of Control for Decoupling is used so no direct dependencies are set.
Quick to Deploy and Expand
Software Sits on Top of Your Systems
Follows TM Forum Standards
Beesion’s Low-Code Software
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